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← All references Client · Gravity Fun · Climbing & Events · Kraainem, Belgium
Leisure & Climbing Belgium FR · NL · EN Live

From recruitment to shift.
One Odoo backbone.

A Belgian climbing & events venue with five student roles, four activity zones, and a trilingual market that wasn't getting the emails. We rebuilt their staff workflow on Odoo and stabilized the website for FR/NL/EN buyers — in one tight four-week sprint.

Industry
Climbing · Events · Bar
Setup
Recruitment · Planning · Webite
Languages
FR · NL · EN
Status
● Live in production
— The starting point

Where Gravity Fun stood,
and where they landed.

⚠ The challenge

Five student roles in a spreadsheet. Three languages missing. And the emails weren't landing.

  • Five student profiles (Climbing assistant, Bar service, Weekend animator, Coordinator, Marketing intern) tracked by hand, not by system.
  • Recruitment app collecting candidates, but disconnected from scheduling. Manual handoff every time.
  • Email deliverability broken — SPF, DKIM and SMTP misconfigured. Recruitment and booking emails landing in spam or nowhere.
  • Site only in French — missing Dutch and English buyers in a Brussels-periphery market that's natively trilingual.
  • SEO not tuned for local search around Kraainem. Mobile experience slow, conversion path unclear.
✓ The build

Recruitment → shift in one click. Website stabilized in FR / NL / EN. Four weeks, end-to-end.

  • Odoo Recruitment wired to Planning — candidate becomes employee becomes shift, automatically.
  • Five roles & four zones configured (Mur A/B/C, anniversary room, Gravity Bar). Gantt view for managers, mobile portal for students.
  • Email deliverability fixed — SPF, DKIM, SMTP audited and corrected. End-to-end candidate flow tested.
  • Trilingual website (FR/NL/EN) translated via Odoo's native AI, with a clean URL structure and language selector.
  • SEO on-page rebuilt, local SEO for Kraainem activated, mobile-first performance pass.
  • Auto-notifications to students on publish — calendar in their pocket, no more "did you see the schedule?".
— The build

Two tracks.
One four-week sprint.

Two parallel workstreams — HR for the student staff, stabilization for the public website — converging on a single Go-Live. 40 hours total. No 12-month roadmaps.

Track A · HR

Recruitment & Planning, end-to-end

From posting a job to a shift in a student's pocket — without leaving Odoo. Five roles, four zones, mobile-first portal.

  • 1
    Recruitment app, configuredJob postings published for the five student profiles. Contract types (student / flexi / intern) wired to Odoo.
  • 2
    Candidate → Employee, one click"Create Employee" button pre-fills the staff record. Position, department, manager, pro email — all set for Planning notifications.
  • 3
    Five roles, four zones, resourcesClimbing Assistant · Bar Service · Weekend Animator · Activity Coordinator · Marketing Intern. Each student linked to their staff record & availability.
  • 4
    Publish & notifyGantt view for managers. Publish a shift, the student gets an email + portal access. iOS & Android app available out of the box.
Track B · webSite

Stabilization, multilingual & SEO

Emails fixed, three languages live, website optimized for Brussels-periphery search. From "running" to "running well".

  • 1
    Email deliverability fixedSPF, DKIM and SMTP audited and corrected. Recruitment and booking flows tested end-to-end. Spam folder, no more.
  • 2
    Trilingual website, AI-translatedFR / NL / EN activated via Odoo's native AI translation. URL structure cleaned, language selector wired up.
  • 3
    SEO rebuilt, local-tunedH1, H2, titles & meta descriptions per language. Local SEO for Kraainem and the Brussels periphery. Semantic structure on the key pages.
  • 4
    Photos, performance, mobileNew photos integrated, weights & formats optimized, ALT tags filled. Mobile-first performance pass. Tests across browsers and devices.
— The schedule

Four weeks.
Audit to Go-Live.

Two ten-hour weeks of stabilization. Two ten-hour weeks of optimization. One Go-Live. The kind of timeline a leisure business can actually plan around.

1
Week 1 · Stabilization

Emails & HR module, audited

SPF / DKIM / SMTP audit and correction. Recruitment module verification. Recruitment-to-employee flow tested end-to-end. From "is the email even leaving the server?" to "yes, and the candidate got it".

RecruitmentEmail DNS10h
2
Week 2 · Audit & multilingual

Technical audit + NL & EN activated

Site-wide audit: broken links, forms, tracking. Critical anomalies fixed. NL and EN activated via Odoo's AI translation. URL structure and language selector wired up. A trilingual base, clean and ready to optimize.

WebsiteAI translation10h
3
Week 3 · SEO

On-page SEO + local Kraainem

H1 / H2, titles & meta descriptions per language. Semantic structure on the key pages. Local SEO for Kraainem & the Brussels periphery — schema.org LocalBusiness, Google Business profile cross-referenced.

SEOLocal search10h
4
Week 4 · Performance & visuals

Photos, perf, mobile, final QA

New photos integrated, file weights & formats optimized, strategic ALT tags. Mobile performance pass. Final cross-device tests. Global validation before launch.

PerformanceMobile10h
Go-Live · 06/04 SHIPPED

Site stabilized. Staff workflow connected. Emails landing.

Official launch. Trilingual site live. Recruitment-to-Planning flow operational. Mainsail on-call during the first weeks to monitor SEO health and email deliverability.

RecruitmentPlanningWebsiteSEO
— Spotlight · HR

Five roles. Four zones. One planning.

Climbing wall on Saturday, anniversary party Sunday, bar shift weeknights, marketing intern weekday-only — same Odoo Planning, role-aware, mobile-first.

  • Five roles wired into PlanningClimbing Assistant · Bar Service · Weekend Animator · Activity Coordinator · Marketing Intern. Each with its own typical hours, days and zone.
  • Candidate → Employee → ShiftOne-click conversion from a Recruitment candidate to an Employee record, pre-filled and ready for Planning. No re-typing, no orphan records.
  • Gantt view, role & availability filteringManagers see who's free, who's overbooked, who's already in. Filter by role (Climbing, Bar, Events…) and only valid resources surface.
  • Auto-notifications on publishHit "Publish", every student gets an email with date · time · role · zone, plus a direct link to confirm via the portal.
  • Mobile portal for studentsiOS & Android Odoo apps, free. Students confirm shifts, request swaps, and see their week — without bothering the manager.
— Spotlight · Site

Three languages. One site, AI-translated.

Brussels-periphery is natively trilingual. The site wasn't. We used Odoo's native AI translation to ship FR / NL / EN in a single sprint — clean URLs, working language selector, SEO per language.

  • Email deliverability, fixedSPF, DKIM and SMTP audited and corrected. Recruitment and booking emails actually landing — tested end-to-end, candidate side and customer side.
  • FR / NL / EN via Odoo AINative Odoo AI translation activated. URL structure cleaned per language. Language selector working in the header, sticky on every page.
  • Local SEO for KraainemH1, H2, titles & meta descriptions rewritten per language. Schema.org LocalBusiness. Google Business cross-referenced. Trilingual indexing prepared.
  • Mobile-first performanceImage weights & formats optimized. ALT tags filled. New photos integrated. Tested across browsers and devices — readable, fast, conversion-ready.
  • Strategic call-to-actionsPath to "Book a session" cleaned up across all three languages. No more dead ends, no more buried buttons.
— The outcome

Live. And measurably better.

A Belgian climbing & events venue with its staff workflow and public site both running on the same Odoo backbone — in just four weeks of focused work.

4weeks
Audit to Go-Live
No timeline 40h sprint
5roles
Staff workflow live
Spreadsheet Odoo Planning
3FR · NL · EN
Languages live
FR only AI-translated
100%
Emails delivered
Spam folder SPF/DKIM/SMTP fixed

Got a staff workflow stuck in a spreadsheet?

Recruitment, planning, multilingual site, email deliverability — four weeks, one Odoo. If that's your kind of project, let's talk.